We have at times considered ourselves quasi connoisseurs of the design community, it is something we have lived and breathed for a considerable about of time. However, as of late, we have found ourselves in a more unique and well rooted mindset, trying to do what we do best in an environment, be that global and local, that is changing more than we have experienced in times past. Instead of feeling like experts in an established profession, we feel more like pioneers in something else, something more unexpected. We have found a current niche, one where clients come to us from all over the world wanting to take part in something we so lovingly refer to as the American Dream.
This idea is so distant to people in other countries, the idea that we, as Americans, actually have this beautiful concept as part of our charter; we even put it in writing, “Life, Liberty, and the Pursuit of Happiness.” However, one of the most unfortunate things that is currently happening is that citizens of this country are starting to think of this notion as distant as well. These are tough times for the American Dream, we can’t tiptoe around it, it is what it is. Our faith is being shaken, not only the faith that things will eventually return to “normal” but the belief that our futures are full of limitless possibility. Some may feel that we, as a generation, will be the unfortunate ones to bear witness to that moment in history when the promise of this country dissipates.
However, this is the approach that we prefer to take. As mentioned before, we find ourselves as pioneers in a new concept. This concept entails rethinking the American Dream, rethinking the American business, and who we are as individuals and professionals. The American Dream is still alive, it has survived trials more invigorating in the past, and will survive this as well, with flying colors, as long as people still believe in it.
