Studio Affect
[stoo-de-oh uh-fect]
-verb
the act of going back to ones roots of creativity and innovation without the physical or emotional constraints of traditional business practices; fueling a new way of thinking by utilizing all forms of creative inspiration
American Dream
[uh-mer-i-kan dree-m]
-noun
the innate belief that the future holds limitless possibilities; currently a controversial concept as many Americans believe the American Dream is quickly becoming endangered
Brand Clarity
[brand klaré tee]
-noun
the condition of a brand that is logical, sharply defined, and acutely perceived in the marketplace which insures “stickiness” and aids to a “word of mouth epidemic”
Birds of a Feather
[burds uhv uh feth-er]
-verb
in relation to the “Studio Effect” like minded individuals (birds of a feather) flock together to form mutually beneficial relationships
Word of Mouth Epidemic
[wurd uhv mowth ep-i-dem-ik]
-noun
the act of a brand identity being spread throughout the marketplace by individuals sharing information socially as opposed to through paid advertising ie. “The British are coming!”
