Showing posts with label Lifestyle Brand. Show all posts
Showing posts with label Lifestyle Brand. Show all posts

Wednesday, July 23, 2014

Private Label International Design Firm opens Cabana on Seventh

Thank you to Arizona Foothills Magazine for featuring us today.



Phoenix’s interior design firm, Private Label International, doesn’t just focus on throw pillows and drapes. This premier boutique firm has been working closely with the top developers in the Valley to create affordable living spaces that appeal to the modern apartment renter. “Commercial interior design is not about designing a space that is functional and looks pretty. Savvy developers now know that multi-family housing should be a lifestyle experience for buyers and renters,” says Private Label principal Wendi Stallings, discussing the firm’s main goal; to create that experience. Private Label is thrilled about the opening of their seventh Cabana Modern Apartment Homes property, appropriately titled “Cabana on Seventh.” For the designing of the space, Private Label scoured the Downtown Phoenix neighborhood on 7th street for inspiration, redesigning the apartments for a sense of local culture and metropolitan appeal. Private Label makes it a point to address all six senses when designing a space, putting thought into the textiles, landscaping, furnishings and even the scent, to exude value and personality that any renter would appreciate. Cabana on Seventh is now open and accepting leasing inquiries.

To learn more about Private Label go to: www.privatelabelintl.com
and for more information about Cabana on Seventh, visit: http://cabanaonseventh.com/ or https://www.facebook.com/cabanaonseventh.

Friday, June 27, 2014

Deco Communities opens sixth cabana modern apartment property

Cabana on Seventh
Designed by: Private Label International
Photographer: Carl Schultz or Schultz Digital


Scottsdale-based Deco Communities has opened its sixth Cabana Modern Apartment Homes complex bringing its brand of hip, modern and affordable rental units to the heart of North Central Phoenix’s eclectic 7th Street neighborhood. Cabana on Seventh offers 74 stylishly renovated units offering urban-influenced living spaces designed for Gen Y renters.


Located at 5615 N. 7th Street in Phoenix, across the street from the FOX Restaurant Concepts hip hangout “The Yard” housing Culinary Dropout, Little Cleo’s Seafood Legend and Lola Coffee, Cabana on Seventh is located at the heart of one of the hottest up and coming neighborhoods in North Central Phoenix.

“The 7th Street corridor is one of the most vibrant areas of Phoenix and we are thrilled to be part of the transformation of the area that is making it a residential destination and giving the neighborhood a unique identity that fuses its historic roots with trendy hangouts and amenities,” said Rob Lyles partner for Deco Communities.

Since inception, a number of city officials, including numerous police departments and neighborhood activism groups have lauded Deco Communities and the Cabana brand for their active role in gentrifying key neighborhoods, reducing crime and turning ‘eyesores into icons.’

With five properties spread across the Valley’s most up-and-coming neighborhoods plus one in Las Vegas, the Cabana Modern Apartment Homes brand has effectively created an entirely new multi-housing niche for hip, modern and affordable reincarnations of infill properties. Other developers have followed suit, using the Cabana model to revitalize infill properties around the state and across the US.


Mayor Hugh Hallman, a champion for the revitalization of the City of Tempe honored the Cabana brand for its role in revitalizing the area bordering Tempe’s historic Borden Neighborhood.
“That kind of redevelopment role, to take an eyesore and turn it into a very modern, hip and safe place to live increases the value of the entire community, Mayor Hallman said. “The investment that Deco is making in our communities is not only is improving our neighborhoods, the company is providing an affordable option for people who want to live in key areas of the city,” he said.
Now, the first round of hip Phoenix urbanites are ready to move into the new Cabana on Seventh and experience the Cabana lifestyle and the cool neighborhood right at their front door. After a $300,000 transformation, the  property now boasts a hotel-style leasing center, new fitness center, vintage inspired laundry facilities known as “Sudzy’s” that send a text message to the user when laundry is complete, WIFI access, and new pool areas with BBQs, social ramada, chic lounge furniture and designer amenities throughout.

The Cabana brand is known for bringing a fresh, style-conscious and ecofriendly rental alternative to the boring beige apartment complexes of yesteryear. The firm eyes structures “with good bones” that would be otherwise torn down and rehabilitates them into chic living spaces that appeals to young, urban professionals.

In addition to its careful consideration of style and value, Deco Communities aspires to make its properties as sustainable as possible. As with all its renovations, the construction of Cabana on Seventh utilized reusable building materials giving new life to the property from the inside out.
 










Tuesday, May 20, 2014



 Herb Box Restaurant & Market
Designed by: Private Label International

So enjoyed revisiting The Herb Box this weekend! A perfect example of how a project gets even better with time. We love how this space is always filled with a large spectrum of consumers. Creating a magical space where everyone is comfortable in is such a treat. 




 


Herb Box Market





We have had many clients ask us to recreate this magic for them in their space. So we decided to break it down, here are the '5 Elements' we used to define this branded space for The Herb Box.


1. TEXTURE / PATTERN: reclaimed wood floors and patterned fabrics


2. POLISHED: polished granite and glass


3. METALLIC / REFLECTIVE: polished chrome lighting, mirrors


4. COLOR POP / CHEEKY: zesty orange and over scaled art


5. ORGANIC: sisal rope detail on mirrors, wood wall paneling orange burlap wrapped matting on artwork


All with a Modern Farm House esthetic.

Thursday, June 27, 2013

2900 on First // Seattle // Property Repositioning


 

 2900 on First
Designed by:  Private Label International
Developer: Aimco
Architect: GGLO


Conveniently Located Apartments in Belltown

2900 on First Apartments is undergoing renovations to bring new amenities and exciting enhancements to our residents, including:
  • Rooftop courtyard with dog park, partial kitchen, and open grassy areas
  • Updated apartment homes with quartz counters, wood flooring and stainless steel appliances
  • Outdoor fireplace lounge patio seating
  • Fitness center with spin room, personal training room and high-tech cardio equipment






Wednesday, June 26, 2013

Cabana on Mill


 Cabana on Mill
Designed by: Private Label International
Developer: Deco Communities