“Despite the economy and typical shift in seasonal senior residents, Maravilla Scottsdale has exceeded early deposit projections by nearly 30 percent. In response to the unprecedented high demand, the community has now begun the site selection process of its Phase One residences featuring casitas and independent courtyard residences.”
We had the opportunity to work closely with SRG & Starwood in the development of their community identity and brand focus, specifically as it relates to a challenging Arizona real estate market. The focus of positioning the community included the integration between consumers’ everyday lives, and the emotional transformation that occurs in certain stages of their lives. A successful brand, a successful space, provides the instant gratification that places the consumer into an active versus passive role; moving beyond their immediate senses and connecting with the emotions. The development of the Sales Center, in order to create an idea that was self propelled into the marketplace, needed to serve as a 3 dimensional identity platform that told the story that embodies Maravilla.
Concept Rendering of Lobby:
Concept Rending Sales Gallery:
Material Board for Public Spaces:
The following was taken from a press release announcing the opening of the sales center that overlooks the future site of the community:
“Maravilla Sales and Information Center visitors are in for a remarkable experience,” said Tim Cowen, executive director for Maravilla Scottsdale. “From the moment you walk in, you’re enveloped in Maravilla’s luxuriously high-end style. From the onyx, marble and granite countertops to the leather walls to the full-size kitchen display, it truly demonstrates how exceptional our community will be.”
