Showing posts with label Press. Show all posts
Showing posts with label Press. Show all posts

Wednesday, August 6, 2014

Condos to be built near Scottsdale Healthcare Osborn



Condominium development finally is coming to a property near Scottsdale Healthcare Osborn Medical Center after a previous project stalled for nearly a decade.
The L-shaped property, at 7300 E. Earll Drive, was rezoned for condominium development in 2005. The property is south of the medical center and Scottsdale Stadium.

The previous property owner, Elliott Glasser, requested the rezoning and planned to build a 99-unit condominium complex. The acreage now houses an older office and warehouse building.
"He got it all the way through development review and then never proceeded," said Dan Symer, senior city planner. "The zoning is still good, but development review approval is expired, so they would have to come back in for development review."

Last week, Scottsdale-based Deco Communities, formerly Starpoint, purchased the 2.4-acre parcel and plans to build a 100-unit condominium complex with one level of underground parking. It has not yet submitted any plans to the city's Current Planning Department.

"We have been looking for a site for quite some time that will provide homeowners with easy access to Old Town Scottsdale," said Rob Lyles, a partner at Deco Communities.
This year, Deco purchased a 1.8-acre property in downtown's entertainment district, which includes a high concentration of bars and nightclubs, and attracts thousands of patrons from across the Valley every weekend.

That property also previously was rezoned for condominium development.
Deco is investing $37 million to build that complex, named Envy, and plans to invest $31 million to build the complex on Earll. That complex hasn't been named.


"We like the fact that it's in Scottsdale and we like the fact that it's very close to all the job centers at the hospital and Old Town, as well," Lyles said. "We believe that there's strong demand there for condos right now and we think it will be good for the job market in Scottsdale as well as the second-home buyers."

Unlike Envy, which will include 90 high-end units in an eight-story building, the complex on Earll will be a more traditional condominium complex aimed at a different demographic, he said.
"Envy is more of the premium brand in the $400,000 to $1 million price range," Lyles said. "This will be more in the high $300,000s, so this is just under the Envy brand. Also, Envy will be right in the middle of the entertainment district, so somebody will really have to embrace the entertainment district."

The complex on Earll will be "a little quieter, right on the fringe of Old Town, but still great access to Old Town, downtown and the south end," he said.

Both complexes will have the same amenity package, with a fitness facility and pool area.
"We like to add a lot of energy in the amenity areas," Lyles said.
Envy should be under construction by late fall, while the complex on Earll is expected to be under construction next spring.

Condominium development is staging a comeback in downtown Scottsdale after the market dried up during the recession.

"There's still about 1,500 apartment units going into downtown and we have 200 (condominium units) and a few smaller ones coming in, but definitely the condo market is going to come back into downtown Scottsdale," Lyles said. "The income levels are high enough to bring the condo market back."

The complex on Earll "will appeal to homebuyers looking for the best the Scottsdale lifestyle has to offer," he said. That includes "easy access to world-class sports and recreation, outstanding arts and entertainment, world-class shopping, nationally-renowned restaurants and nightlife, and key downtown services and amenities in the heart of the city's walkable grid," he said.


Wednesday, July 23, 2014

Private Label International Design Firm opens Cabana on Seventh

Thank you to Arizona Foothills Magazine for featuring us today.



Phoenix’s interior design firm, Private Label International, doesn’t just focus on throw pillows and drapes. This premier boutique firm has been working closely with the top developers in the Valley to create affordable living spaces that appeal to the modern apartment renter. “Commercial interior design is not about designing a space that is functional and looks pretty. Savvy developers now know that multi-family housing should be a lifestyle experience for buyers and renters,” says Private Label principal Wendi Stallings, discussing the firm’s main goal; to create that experience. Private Label is thrilled about the opening of their seventh Cabana Modern Apartment Homes property, appropriately titled “Cabana on Seventh.” For the designing of the space, Private Label scoured the Downtown Phoenix neighborhood on 7th street for inspiration, redesigning the apartments for a sense of local culture and metropolitan appeal. Private Label makes it a point to address all six senses when designing a space, putting thought into the textiles, landscaping, furnishings and even the scent, to exude value and personality that any renter would appreciate. Cabana on Seventh is now open and accepting leasing inquiries.

To learn more about Private Label go to: www.privatelabelintl.com
and for more information about Cabana on Seventh, visit: http://cabanaonseventh.com/ or https://www.facebook.com/cabanaonseventh.

Tuesday, July 22, 2014

Design firm brings ‘lifestyle experiences’ to multifamily properties

Design firm brings ‘lifestyle experiences’ to multifamily properties


Developing apartments just isn’t what it used to be. Today’s renter is a hipper, more sophisticated and savvier-than-ever consumer seeking affordable living spaces that are designed with their lifestyle in mind. The boring beige apartment complexes that saturate our Phoenix skyline have given way to design-oriented places to live that are being styled – and repositioned – by boutique interior design firms like Phoenix-based Private Label. Celebrating the opening of Cabana on Seventh, their seventh property of the Cabana Modern Apartment Homes brand, the award-winning design team is rapidly changing the interior design industry by cultivating lifestyle experiences that bring big value to developers through strategic branding and environment design.

“Commercial interior design is not about designing a space that is functional and looks pretty,” said Private Label International principal Wendi Stallings. “Savvy developers now know that multi-family housing should be a lifestyle experience for buyers and renters, and they’re buying into the brand and lifestyle it represents when they choose to live at a property,” she said.

With infill development and property revitalization projects at an all time high, the Valley’s top developers are finding they need to rely on this kind of interior design strategy to attract and retain buyers and renters at a visceral level and to remain relevant in the ever changing market.

“For the Cabana brand, which is targeted to the millennial renter, it has been crucial that the design of each property is hip and stylish yet still authentic by pulling in inspiration and materials from the local community,” said Pat Watts, Partner for Deco Communities, the developer of Cabana Modern Apartment Homes. “Affordability is key for the Cabana consumer and Private Label has created incredibly creative, visually appealing and trendsetting spaces using materials and design schemes that would attract our targeted renters and allow us to maintain our price point for the property,” she said.

Private Label takes interior design to the next level by building a strategic and comprehensive brand into the space that buyers and renters experience in a truly tangible way. From the sights, sounds, textiles, furnishings, landscaping and even the scent of a space, Private Label utilizes all six senses to build brand meaning, distinguish from the competition and convey a sense of place, a sense of value and a sense of personality.

For Cabana on Seventh, Private Label’s design approach started with canvassing North Central Phoenix’s eclectic 7th Street neighborhood to find the pulse points of style and design in the area. Private Label stylishly redesigned its 74 fully-renovated units, exteriors, landscape, leasing office, fitness center, pool area and model units offering a urban-influenced living space designed for Gen Y renters.

Located at 5615 N. 7th Street in Phoenix, , across the street from the FOX Restaurant Concepts The Yard housing Culinary Dropout and Little Cleo’s Seafood Legend, Cabana on Seventh is located in one at the heart of one of the hottest up-and-coming neighborhoods in north central Phoenix. “Each Cabana identity is slightly different, which is a core value of the Cabana brand to cultivate and integrate with the indigenous neighborhood and elevate the property to enrich the fabric of the community. Cabana has been an exciting brand to develop as each has been part of an up-and-coming neighborhood breathing life into the fabric of Phoenix and other metropolitan areas,” Stallings said. “It is our goal that through our branded interiors, exteriors and curb appeal that Cabana on Seventh evolves into an iconic destination that someday might define the neighborhood,” she said.
With five properties spread across the Valley’s most buzzed-about neighborhoods plus one in Las Vegas, Private Label has worked closely with the developer to cultivate the Cabana Modern Apartment Homes brand to be an entirely new multi-housing niche for hip, modern and affordable reincarnations of infill properties that feel more like a chic boutique hotel than an apartment complex. Other developers have followed suit, using the Cabana model and Private Label’s branding strategy to revitalize infill properties around the state and across the US.

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Friday, December 6, 2013

 Pantone Reveals Color of the Year for 2014:
PANTONE 18-3224 Radiant Orchid

Pantone's Color of the Year 2014

Private Label Quoted on Color of the Year...




Tuesday, May 18, 2010

Chez Vous in the Arizona Foothills Magazaine

Chez Vous Crepes & Gelato

Us AFM-ers are always looking for great new places to do lunch near our office. And a new spot just opened that might make the perfect spot for a light lunch (and some gelato) this summer. Chez Vous Crépes & Gelato at The SHOPS Gainey Village in Scottsdale was opened a few weeks ago by a sweet French couple, Richard and Isabella Horvath. After visiting the area last year, the twosome decided to uproot from France and try life in Arizona. (Isabella says she was tired on the constant gray skies and was ready for some sunshine.) And with their new life, comes their new and delicious venture.
To read more visit the link below... enjoy.
http://www.arizonafoothillsmagazine.com/taste/restaurants-phoenix/chez-vous-crepes-gela

Friday, April 16, 2010

Friday, November 13, 2009

"Hot off the Press"

Check Private Label International out in the Phoenix Business Journal Listed as a Top Interior Design Firm.